The AI revolution in media buying is here - and buyers want guardrails
In the recently released World Federation of Advertisers paper "The Impact of Gen AI on media practices ", 96% of organizations say they plan to increase AI use, while more than half worry about data privacy risk and impact. It's the "Automation Paradox." AI optimizes speed and reduces cost but risks unknowingly directing budgets towards impressions with questionable or inaccurate data. By 2030, Omnicom estimates AI will direct 80% of digital media buys.
Compliant today leads the digital media industry in data integrity planning, measurement & optimization solutions. Delivering transparency on more than 95% impressions traded programmatically in the US and EU, advertisers and agencies are now easily able to improve campaign media quality and outcomes while also gaining greater control of their spend.
Though expanded partnerships announced over the past 90 days, Compliant is leading the "Data Integrity in AI" movement by offering it's Data Integrity Index (DII) through five key programmatic and AI powered platforms: Scope3 (Agentic Media Platform), Brand Safety Institute (Data Integrity Dashboard), Nano Interactive (ID-free intent solution), Fiducia (TrueCPM), and Premion (Octillion DSP).
These integrations solve a critical industry problem: inaccurate ad targeting data and high-risk inventory. Our DII analyzes up to 60 privacy-related data points, generating real-time 0-100 risk scores that filter high-risk inventory and prioritize publishers with superior data practices. It delivers buyers more transparency, accountability and control - all while operating at the speed of AI.
"We're building the governance layer that makes agentic media buying both possible and responsible," says CEO Jamie Barnard. "As AI controls media investment, verified data integrity becomes the foundation for effective decisions aligning with brand values and regulations. These partnerships position us as critical infrastructure for a transparent, effective, and compliant digital advertising ecosystem".